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Engineering    2018, Vol. 4 Issue (1) : 40 -46
Research |
Social Influence Analysis: Models, Methods, and Evaluation
Kan Li(),Lin Zhang,Heyan Huang
School of Computer Science and Technology, Beijing Institute of Technology, Beijing 100081, China

Social influence analysis (SIA) is a vast research field that has attracted research interest in many areas. In this paper, we present a survey of representative and state-of-the-art work in models, methods, and evaluation aspects related to SIA. We divide SIA models into two types: microscopic and macroscopic models. Microscopic models consider human interactions and the structure of the influence process, whereas macroscopic models consider the same transmission probability and identical influential power for all users. We analyze social influence methods including influence maximization, influence minimization, flow of influence, and individual influence. In social influence evaluation, influence evaluation metrics are introduced and social influence evaluation models are then analyzed. The objectives of this paper are to provide a comprehensive analysis, aid in understanding social behaviors, provide a theoretical basis for influencing public opinion, and unveil future research directions and potential applications.

Keywords Social influence analysis      Online social networks      Social influence analysis models      Influence evaluation     
Corresponding Authors: Kan Li   
Just Accepted Date: 05 March 2018   Issue Date: 10 April 2018
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Kan Li
Lin Zhang
Heyan Huang
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Kan Li,Lin Zhang,Heyan Huang. Social Influence Analysis: Models, Methods, and Evaluation[J]. Engineering, 2018, 4(1): 40 -46 .
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